Design Inspiration:
Influenced by subcultures such as skateboarding and hip-hop, it adopts loose silhouettes, drawstring hoods and other designs, echoing the free spirit of streetwear. For instance, in the collaboration series between mastermind JAPAN and BAPE, the camouflage elements and logo patchwork showcase a rebellious attitude. It emphasizes the practicality and visual identity in sports scenarios, and strengthens the brand identity through front and back slogan printing and other methods.
Core styles:
Basic version: Based on the classic hooded sweatshirt cut, it emphasizes a loose silhouette, with pure cotton water-washed processing (such as the unisex oversized design) and details like drawstring hoods enhance the cool and comfortable style.
Decorative elements: Simple logo takes the direct printing technics on the front.
Sports street style: Black as the main color, paired with high-saturation red printing make it suitable for daily wear for both men and women and sports scenarios.
