Design Inspiration:
Based on the dressing needs of European and American men who pursue a sense of strength and individual expression, combined with the eternity of religious symbols and the free spirit of modern street culture, the JCARSON brand logo is integrated with the cross element through the towel embroidery technique to create functional clothing that combines visual impact and cultural depth.
Color Matching:
The baseball shirts perfectly employ the black and three-primary colours, which effectively combine the classics with fashion. It is finely in accordance with the fashionable tastes. The ribbed Closure Design uses red ,blue and black three colours, which composes the fiercely visual impact. And the employment of black creates a slimming effect for baseball jersey.
Pattern Metaphor:
Reconstruction of the Cross Metaphor: By combining the traditional religious cross with brand letters, drawing on the geometric deformation techniques used in the design of the Lugano logo, through the contrast of the thickness of the embroidery lines, it conveys a composite image of protection, power and rebellion, responding to the re-interpretation needs of classic symbols by young people in Europe and America.
